EMILY WRIGHT

FOOTWEAR DESIGN & CONSULTANCY

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With over 20 years experience in the footwear industry, designing and consulting on brands and start-ups, Emily works in collaboration with labels to build direction & unique collections.

 

Following a Footwear Design Degree at De Montfort University, Emily started her career in-house at Ben Sherman, Evisu, Lacoste & Puma Black Station.  Then moving into freelance in 2008, working with start-ups, emerging labels and global brands on design & direction as well as trend forecasting for WGSN.

 

 

 

Creating a bespoke package to include chosen elements from . . .

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CREATIVE DESIGN DIRECTION

Defining direction, brand positioning, trend & colour forecasting,

 

STRATEGIC COLLECTION BUILDING

From core commercial silhouettes to PR pieces

 

PRODUCT DESIGN

Creating identity detailing, unique pieces speaking your brand's DNA

 

PRODUCT DEVELOPMENT

Tech. packs, sampling, blueprints & tech drawings

 

SOURCING

With European sourcing partners in place, sourcing lasts, components & materials, sampling

 

MARKETING TOOLS

Art direction & shoot design, digital & printed media